PRESS RELEASES

Ojai Valley Inn & Spa Unveils Single Use Plastic-Free Luxury Spa

EARTH DAY MARKS LAUNCH OF INDUSTRY LEADING ENVIRONMENTALLY CONSCIOUS INITIATIVE

Ojai, CA (April 18, 2017) – Today, iconic Southern California escape Ojai Valley Inn & Spa announces it will become free of single-use plastic items throughout Spa Ojai, its award-winning 30,000 square foot spa. The innovative movement replaces traditional spa amenities with eco-friendly, reusable versions and establishes a new benchmark in the luxury spa space.

Stemming from the realization that in 2016 Spa Ojai guests discarded 24,000 plastic snack cups and 107,120 plastic water cups after each use, Spa Director Kate Morrison sourced alternatives that both eliminate waste and support the complete luxury spa experience. As the concept of wellness continues to broaden into everyday life, the goal of the sweeping initiative is to help redefine the standards of the luxury spa experience while inspiring guests to make their own small changes in daily life.

“Spa has become a lifestyle for many and the concept of ‘wellness’ is broadening and touching many elements of our daily lives,” says Morrison. “As spa professionals, our guests look to us to help guide their wellness journey, through fitness, diet, skincare, body work and beyond. I hope our plastic-free initiative inspires our guests to make change in their own lives, and that our industry partners also embrace this movement as we broaden the spa journey to include wellness for the planet.”

Thoughtful touches that comprise Spa Ojai’s single-use plastic free initiative range from stainless steel water and snack cups to a swimsuit drying service in place of plastic bags, and chilled washcloths in lieu of towelettes. Water bottle refill stations and other “green” initiatives throughout Spa Ojai will be stamped with a green oak leaf symbol, which will help guide guests through the innovative amenity program, continuously reminding them that by visiting Spa Ojai, they have participated in a conservation movement to better our environment.

About Ojai Valley Inn & Spa

Nestled in the bohemian enclave of Ojai is the historic Ojai Valley Inn & Spa, a luxurious retreat that has been one of California’s most revered destinations since opening in 1923. Located just 90 minutes north of Los Angeles, the resort overlooks the unspoiled natural beauty of its mountain surroundings and celebrates the relaxed glamour of California’s past to create an unparalleled resort experience that is quintessentially Ojai. The resort recently turned the page to a new chapter with the unveiling of enhancements that further elevate the resort experience while remaining true to its authentic spirit and include: chic outdoor oasis, Indigo Pool; new signature restaurant Olivella; the thoughtfully refreshed, historic Wallace Neff Heritage Bar, and Libbey’s, a fresh artisan market, café and boutique.

Set on 220-oak studded acres, resort guests can indulge in an abundance of active and peaceful pleasures with a George C. Thomas designed golf course; soul soothing spa therapies at the 31,000 square foot Spa Ojai; instruction that encourages creative consciousness in the Artist Cottage; essential oil blending in the Apothecary; multiple pools and more than five dining outlets with settings that range from fast-casual to fine dining, recognized by Wine Spectator with the 2016 Best of Award of Excellence and. Affirmed by many prestigious awards, the Inn is a treasured destination that authentically combines the regions unspoiled spirituality with 21st century luxury.

For additional information and guest bookings, please visit www.ojairesort.com or call 1-800-422-6524.

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MEDIA CONTACTS:

Jennifer Evans Gardner | Melissa Ward I Megan Boles

Murphy O’Brien Public Relations

ojai@murphyobrien.com

(310) 453-2539


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